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D., a junior fellow in economics at Harvard University.

In other words, there’s no incentive for them to make the experience speedy.

She signed up for JDate, an online dating site for Jewish singles.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.

But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.

In fact, people over 50 are one of the fastest growing segments.

“It’s a product of the growing normalcy of using social media apps,” says Moira Weigel, author of “Labor of Love: The Invention of Online Dating” (Farrar, Straus & Giroux, 2016).

You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

So when Roberta Caploe was ready to start dating again after a divorce, she didn’t ask her friends to fix her up or feel the need to frequent bars or health clubs.

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